Trends of Wooden Children's Furniture in 2023

In recent years, wooden children's furniture consumption has gradually extended from mature Europe and the United States to emerging markets, and toy consumption in Asia, South America, Australia and other places has grown rapidly. Europe, the United States, Japan and other developed countries of the toy industry mature.

Toy enterprises rely on the mature business model of "brand + channel" to occupy the high value-added links of the toy industry chain. The industry concentration is high and the scale is large. As a durable, environmentally sustainable material, wood has always played an important role in the furniture industry, especially in the children's furniture market.

In this paper, based on the sales ranking of children's furniture in Alibaba in 2022, wooden and simple design children's furniture occupy the main market, and the fashion trend of wooden children's furniture in 2023 can be analyzed. 

It is expected that in the next few years, wooden children's furniture will continue to be favored by consumers, and the following trends will also appear:

1. Sustainability and environmental protection will be an important keyword.

With the improvement of consumers' awareness of environmental protection, more and more people begin to pay attention to the choice of environmentally sustainable products, especially children's furniture. Therefore, in the future, wooden children's furniture manufacturers will use more renewable materials, such as recycled wood, bamboo, etc., to make environmentally friendly products.

2. Design innovation of multi-functional wooden children's furniture.

Now parents pay more and more attention to the practicality and versatility of furniture, which is also a development direction of wooden children's furniture in the future. The wooden children's furniture of the future will not only be basic furniture such as tables, chairs and beds, but also add more storage, play and learning functions to meet the diverse needs of parents and children.

3. Provide personalized customized services.

With the constant change of consumer needs, wooden children's furniture manufacturers will pay more attention to personalized customized services in the future, providing more choices of colors, materials, styles and so on to meet the various needs of consumers. Parents choose different shapes and colors of wooden children's furniture according to their children's preferences, and customize exclusive content requirements.

Since last year, the major toy manufacturers seem to usher in a collective transition.

First, Bangbao Puzzle, a listed company of building toys, signed a cooperation agreement with Dudley Animation to develop new toy products that integrate puzzle and animation elements. Then Mattel, the world's largest toy maker, announced a partnership with Three Guns to develop children's clothing across industries, hoping to diversify its business lines to counter competition from toy makers such as Lego.

However, on the whole, China's two-child, three-child policy has brought many development opportunities for toy manufacturers: vertically, they can develop more toy products, and horizontally, they can penetrate into the fields of infant clothing and so on.

And wooden children's furniture as an important part of it, will also keep up with the trend of market development, in the design and material selection will be closer to the needs of life, for example, and some foreign hot IP joint name, or in the design to add some classic image.

Overall, the wooden children's furniture of the future will be more environmentally friendly, practical and personalized to adapt to the changing market needs.