Views: 28 Author: Site Editor Publish Time: 2023-10-19 Origin: Site
Children's furniture has become one of the hottest items in the market, according to the Toy Market Report 2022. In many children's furniture categories, wooden children's furniture has been favored by many families because of its environmental protection, safety, beautiful and other characteristics.
However, the high price of wooden children's furniture, in the eyes of many parents, children's furniture is also a part of the toys, which has become one of the concerns of many families when buying.
This paper will discuss the positioning of wooden children's furniture, the reasons for the formation of the price, the needs of different families and other aspects, to explore how the price of wooden children's furniture to meet the needs of different families.
The positioning of wooden children's furniture is generally high-grade, high-quality products. This definition may exclude many parents from modest backgrounds, but in practice it does not.
Compared with other materials of children's furniture, wood children's furniture has better environmental performance and durability. At the same time, the design of wooden children's furniture also pays more attention to beauty and practicality, which can meet the multiple needs of parents for children's furniture. The most important thing is the durability and service life of wooden children's furniture, which, if chosen properly, can accompany children from infancy to childhood.
1. Material cost: The production of wooden children's furniture needs to use high-quality wood, and the price of high-quality wood is relatively high, which is one of the main reasons for the high price of wooden children's furniture.
2. Production process cost: Wooden children's furniture needs to go through multiple processes to complete, including wood cutting, grinding, assembly, etc. These processes require manpower, material resources and time, so it will bring certain production costs.
3. Design and research and development costs: The design of wooden children's furniture needs to consider the physiological and psychological characteristics of children, which requires experienced designers and professional research and development team, their wages and research and development expenses are also included in the production cost of wooden children's furniture.
4. Brand premium: Some well-known brands of wooden children's furniture often carry a certain brand premium, which is also one of the reasons for the high price of wooden children's furniture.
1. Offer products in multiple price ranges: Manufacturers can offer products in multiple price ranges to meet the needs of different families. For example, you can offer high-end wooden children's furniture and low-end wooden children's furniture, or mid-priced products.
2. Provide customized services: Manufacturers can provide customized wooden children's furniture to meet the needs of different families. Parents can choose materials, sizes and design aspects of customized products according to their own budget, needs and preferences.
3. Promotions and discounts: Manufacturers can offer discounts and offers during certain periods, such as festivals or promotional events, to attract consumers from different families.
4. Offer rental services: Manufacturers can offer rental services that allow families to use high-quality wooden children's furniture for a short period of time without incurving high purchase costs.